The internet is a huge part of how people make purchasing decisions today. Whether you sell products in a physical store or services, the first place people go when looking for something is on the internet. How many customers have you missed because your business was invisible on the internet?
You need a website today
Customers today don’t want to go to the phone book before they get information on your business when they can get the information on the internet
Reasons you need a website
- Your customers expect it
- It offers social proof: Customer behavior is driven mostly by what others have to say about your business i.e customer testimonial
- Control the narratives: you can control the perception of your brand by writing your own story on your website
- Maximize the reach of customers
- Website adds to company credibility: according to a study, 75% of online users accepted to judge a company credibility based on its website design. In the end, the website is a stepping stone towards building a good relationship with your customers.
- Have a more constructive conversation: the website is your platform to answer all basic questions your potential customers may have about your brand
- Compete with other industry goliaths: when an optimized website is created, it can rank higher and be at the right place at the right time. Having a prominent position in the search result is one of the many ways to challenge your industry goliath
- Fading social media reach: while social media network has the potential to increase business, banking just on them can be a huge mistake that can cost in years to come. Therefore many companies are now switching to building websites instead of relying on social media networks.
- Expand your working hours: having a website means that your content is available to users anytime during the day as per their convenience
- Showcase your offer: how you position your business is totally in your control. You can also highlight your award, testimonials and other features that can alleviate your visitor’s pain point which can increase the time your customer spends on your website.